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The 1960s was a pivotal period for the Swiss watch brand, Eterna. During this time, they were renowned for their innovative spirit and dedication to precision timekeeping. Eterna had already cemented its reputation in the watch industry with its pioneering invention of the Eterna-Matic, a mechanism featuring a rotor on five tiny ball bearings that significantly reduced friction, improving energy efficiency and the longevity of the watch.

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