It all started with a simple question: "Why can't timepieces be both beautiful and functional?" Back in 2015, our founder, Alex, was frustrated with the lack of watches that truly reflected personal style without compromising on quality. As a former engineer with a passion for design, he spent nights sketching ideas on napkins—some terrible, some brilliant. One evening, over coffee with friends (who still tease him about his "watch obsession"), the vision for Wristoraq was born.
We launched with just three handmade prototypes—each tested by real people living real lives. A nurse who needed durability for 12-hour shifts. A surfer who demanded water resistance without the bulk. A grandmother who wanted elegance simple enough for her arthritic hands. Their feedback shaped everything.
Honestly? The watch industry overcomplicates things. Your timepiece should adapt to you, not the other way around. That’s why we:
Fun fact: Our water resistance testing involves actual team members wearing prototypes while doing dishes. Yes, we get weird looks from spouses.
Remember when you last bought something that lasted decades? Neither do we. In a world of disposable gadgets, we’re creating future heirlooms—pieces your kids might fight over someday. Like Maria from Barcelona, who sent us a photo of her 1940s watch alongside our modern reinterpretation: "Now my granddaughter and I match."
We also obsess over the little things:
The satisfying click of a well-made clasp. The way morning light catches a carefully beveled edge. That moment when someone asks, "Where’d you get that watch?" and suddenly you’re the most interesting person in the room.
Our designs draw from unexpected places—the curve of a vintage car fender, the precision of Swiss train schedules, even the way shadows fall across skyscrapers at dusk. But what really drives us? You.
Take James, a firefighter who needed a watch readable through smoke. Or Priya, a programmer who wanted subtle tech without looking like a "smartwatch ad." Their stories live in every detail, from luminous hands that glow all night to scratch-resistant sapphire glass that laughs at keys.
So here’s our promise: Whether you’re celebrating a promotion, surviving parenthood, or just want to feel put-together on chaotic days—we’ve got your back (and your wrist).
